This project was created for the Digital Marketing Management assignment, the first module of my course in The Science of Digital Marketing hDip at Dublin School of Business. Delivered by John Noble, this module covered the concepts of Digital Marketing and introduced a variety of frameworks, strategies and terminologies.
I created the ebook on Book Creator. Access to the platform was provided by Dublin School of Business. Unfortunately I didn’t download a copy of my eBook when it was finished – thankfully that was after I submitted my assignment! A lesson learned the easy way, as a professional Digital Marketer, it is always important to ensure you back up your client work.
My inspiration was Seth Godin’s Purple Cow and was designed to be light on text, heavy on information with links to video content allowing the reader to learn more about each topic should they choose to do so.